Background Information

Blue Square was launched in 1999 and now claims to be one of the largest and most successful sports betting sites in the UK. In 2003 the site was bought by Rank the UK's principal leisure and entertainment company and today the site boasts over 750,000 members. Recently Blue Square branched out and now the site offers a range of other features in addition to sports betting.

Free Bets

Open an account and qualify for a £66 in Free Bets.

Sports events covered by Blue Square

The list of sports events covered is quite long and includes all of the sports you would expect to see on a betting site, plus a few others as well. The list includes horse racing, football both individual matches and long term cricket, rugby, the greyhounds, tennis and many others. There is also a selection of American sports and pub sports such as snooker and darts.

Non-sporting events

Blue Square offers limited non-sporting events throughout the year. At present these include the US presidential election, the UK general election and the WSOP 2008 main event. They occasionally accept bets on major reality TV shows as well.

Bets accepted by Blue Square

Like most other online bookmakers, Blue Square accepts virtually all types of bets from singles and doubles through to Lucky 31 and patents. The individual bets are explained in the FAQ section of the help page for those who are new to betting.

Other areas of the Blue Square website

The site was recently expanded and now offers a full casino with slots, table games, video poker and instant win games, a poker area with daily tournaments and a poker school, a games area where you can play Monopoly, Deal or No Deal and other games of chance, a bingo area and a blackjack area. Each of the separate areas has its own promotions and incentives and a single account is needed to play in all of them.

Additional Information

Blue Square offers live betting - where you can bet after a race or match has already started - as well as forward betting. They also have a novel TV and radio service which allows you to watch or listen to specific sporting events. There are also plenty of sign up bonuses and ongoing promotions in each of the site's sections. So for example, the casino offers a £75 sign up bonus to use playing Monopoly and Cluedo and the sports section offers a free mobile text bet every Saturday to use on any sporting event. Each area of the site has a 'promotions' tab where new and existing offers are explained. Betting accounts can be funded in a variety of ways including by Visa and MasterCard, all of the UK debit cards and by using NetTeller, UKash, MoneyBookers and 1-Pay.

Blue Square summary

Since expanding their site, this bookie has become one of the most popular in the UK. They offer a good range of sports betting options and plenty of gaming opportunities as well. They make it easy to fund an account and their generous promotions and ongoing offers help to keep them as popular as they are.